You, your newsletter and a cup of coffee

I’ve been doing the volunteer morning radio show gig for over a month now.

For those of you new here, I host the breakfast show two days a week for our local community radio station.

It’s fun. But those mornings… they are so early.

One of the tips I picked up from one of the veterans at the station was to think of the listener as someone sitting in a chair sipping their morning cup of coffee.

Having that woman in my mind (for some reason, it’s an older female listener I imagine), makes the radio more personal.

And it really works! I find myself saying the word “you” a lot – just like I would when I’m talking to someone in the real world.

The same technique works with newsletters too.

If you imagine the person you are writing to, it will make your content more personal.

After all, one of the worst things that you can do with a newsletter is to make it boring – and that can happen when you start getting all formal and you forget who you are writing to.

So think… who is your ideal client? What is their personality like? What do they look like? What are they doing right now as they read your newsletter?

In the newsletters we make, we try to provide content that is approachable and friendly, without being folksy.