What Downton Abbey can teach you about newsletters

GranthamCora: "I hate to go behind Robert's back."

Lady Grantham: "That is a scruple no successful wife can afford."

Attention Downton Abbey fans – it’s back in the New Year.

If you watch it, I’m betting you have a favorite character.

And I’d wager big that it’s the Dowager Duchess, Lady Grantham.

Maggie Smith is a fine actress, of course.

But it’s Lady Grantham’s one-liners that make us love her so.

Such as…

"No one wants to kiss a girl in black."

"What is a weekend?"

"Of course it would happen to a foreigner. No Englishman would dream of dying in someone else's house.”

"I do hope I'm interrupting something."

Here’s the thing.

We love Lady Grantham because she’s got an opinion. She says what others don’t dare say.

Now…I’m not suggesting you be rude, but it pays to let your clients know what you believe.

In your newsletter, say what you mean. Tell us like it is.

Stand out from the beige crowd.

You might turn off some people, but I bet you’ll attract many more.

And the great thing is, you’ll attract the people who will be your best clients, because they agree with you and respect you for it.

They will resonate with what you have to say.

When you join our newsletter service, you’ll find you can edit your newsletter as much as you wish to add your own info and personal opinions.

So you can unleash your own Lady Grantham.

Or, as she might say, “I’m a woman…I can be as contrarian as I choose.”

https://www.readybusinessnewsletters.com/onemonthfree/