Why Smart Businesses Happily Spend Money on Marketing

There are two types of business owners: those who spend as little as they possibly can on marketing; and those who spend as much as they can. The difference between the two is that the former looks just at the cost of marketing, while the latter looks at the cost of marketing and, most importantly,…

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On your existing customers and real estate ‘heart and soul’

Here are a couple of great posts by other bloggers over the past few days. All are worth reading and all have relevance to anyone using printed newsletters as a marketing tool. Becky Carroll wonders why so many companies give their best offers to new customers only while neglecting their existing ones. She gives some…

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5 Reasons Why Every Business Needs a Newsletter

I’m on a drive, called: A Newsletter for Every Business. After all, I believe they’re so powerful that every business should have one. That’s one reason why I give one away free at Ready to Go Newsletters. So here are the 5 Reasons why every business needs a newsletter: Customers forget. People are busy. While…

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The best kind of picture

I’m actually a words man. So I don’t always go along with the “one picture tells 1,000 words” mantra. After all, words are incredibly powerful things when they speak to the needs and desires of the reader. But pictures are a great way to illustrate your newsletter because they provide visual proof of what you…

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Don’t forget to recycle your newsletter content

If you’ve written articles for your newsletter, don’t waste them. You can use them again in a variety of formats. Then you’ll get much more mileage out of everything you write. Try using them… On your website: you’ll add several search-engine friendly pages to your website that will attract more viewers and keep them sticking…

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How to get a newsletter design you actually like

I’ve just finished briefing a designer on the design for a new client’s newsletter. So I thought I’d share some of the things I do to make sure I (and my client) get a design everyone likes. Have a vision The most important thing to do is have a vision for what you want the…

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Elements of a successful newsletter: 7 – Pictures

This is the seventh in a series of posts about the elements of a successful newsletter.  7. Pictures While a picture may say a thousand words, the pictures you see in some newsletters — unfortunately — say a thousand words of gibberish. Why are so many pictures not up to scratch? First, it’s difficult to…

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