Banks failed, established restaurants closed down, even Tupperware filed for bankruptcy. If you want to be successful you need to be resilient. We know, we know.. That word again. But it is true. There is no such thing as job security anymore because things change so rapidly. Now a lot of people are looking around at AI and wondering how that will change everything. We don’t know but we do know that newsletters have proven their effectiveness time and time again.
How?
Two ways.
First, they open up communication. It’s awfully quiet if you live in a bubble. And then one day the oxygen runs out. If you use a newsletter, you will get feedback from your clients. You find out what they need, what they want, and what they are thinking. It’s like getting live intelligence from the market. The key, of course, is to act on that intelligence.
Second, you’re building your personal brand – you are nurturing a relationship with your clients and prospects. And when the world changes, that relationship is still there – because a relationship is 100x more powerful than just a transaction. Your newsletter is like an insurance policy against rapid change.
Being resilient means expecting change and being ready to bend with that change.
