I was at Infusionsoft’s annual user conference in Scottsdale last week, and a straw poll among the audience found that people were split 50-50 over whether they preferred reading text or watching videos online (particularly when it came to sales websites).
What’s clear is that you cannot afford to ignore video when half your audience prefer it over text. And anyway, it’s always good to share your message using multiple media.
I know lots of people want to add video to their email newsletters, but figuring out exactly how to do it isn’t so easy.
The trouble is, video just won’t play in most email readers.
One way to do it is to put a snapshot of the video player in the newsletter. People then click on that and they’re taken to YouTube (or wherever you are hosting your videos).