Newsletters don’t work – unless you have this one thing

I’ve always had a soft spot for Capability Brown.

He had a cool name. But more than that, he had a long-term vision.

Brown was a landscape architect who planted vast gardens around the stately homes of England (think Downton Abbey) back in the 1700s, knowing full well that the landscape wouldn’t reach its potential until 100 or 200 years later.

Long after he was dead.

Trees, after all, take time to grow.

The trouble is, people seldom think long term these days.

And that’s why newsletters – unfortunately – don’t work for everyone.

I’m not saying you need the patience of Capability Brown. But you do need a long-term perspective.

Here’s the thing:

Many people don’t have the patience and persistence to construct a long-term business; they want all the wins tomorrow.

Many don’t have the desire to carve out a unique position in the marketplace; they prefer to be the same as everyone else.

Many don’t have the focus to build an audience, month after month, year after year.

And that’s a shame. Because they are leaving most of their success on the table.

That’s why newsletters aren’t for everyone.


Only if you see your business as a long-term venture …

… Only if you a prepared to wait to harvest what you sow (and then harvest big) …

… And only if you’re prepared to put the work in will you build a long-term, sustainable business.

These are the people who succeed with newsletters. And these are the people we want to help here at Ready to Go Newsletters.