The way that people are interacting with websites, media and news is changing, and quickly. It’s important to cater to diverse readership and that means looking at multi-generational accessibility.
Generally speaking, the way people are consuming media is dependant on their generation.
Boomers: Love long form, read the whole article
Gen X: Loves a listicle, synopsis is key
Millennials: Loves the headline
Gen Z: Loves to scroll, pictures and captions are consumed.
Gen Alpha: Loves videos- no reading at all!
Right now your newsletters aren’t going to be read by Gen Alpha but who is your target audience? Are you really serving a lot of Boomers or are more of your clients and prospects suddenly millennials? It’s important to know because you may be putting in a lot of work for no eyes to be looking!
At Ready to Go we have a mixture of eye catching headlines, long form articles, listicles and beautiful pictures. Content is king but if people aren’t consuming your content, what’s the point?
