I volunteered at our local hiking festival this past weekend.
I was the “sweep” on three hikes – that’s the guy at the back who makes sure that no one is eaten by a bear.
It’s better to be the leader, of course.
People follow the leader.
The leader has authority.
The leader takes people where they need to go.
The same is true in your own business.
If you’re a leader, people follow. (If you’re a sweep, you’re a nobody.)
So how do you become a leader?
You make yourself an authority – a trusted expert. You position yourself as someone with valuable opinions.
After all, most people want to be led.
So you should be the one to lead them.
Because if you don’t, someone else will. And that someone might not be as good as you are.
Use your newsletter to position yourself as a leader by being frequently in front of them with interesting and useful advice.