Circle around or drive and walk?

There are few things in life more frustrating than a full parking lot.

It’s like a game of hide-and-seek – with the added risk of a ding from a reversing vehicle.

I think there are two strategies to win in this situation.

1. Keep circling around until someone happens to be leaving, then grab their space.

2. Drive further away, park and walk. This avoids the frustration of hunt-the-parking-space – but leaves you with the problem of a cart of groceries and nowhere to put them.

The first strategy usually works best, because people are leaving all the time and you can be “lucky” and get their space more often than not.

The same idea works in business.

Sending a newsletter is like employing strategy #1.

As you are always there, mailing or emailing a newsletter each month, you are prepared to grasp the opportunity when a potential client is ready to buy.

And here’s the thing: most of your competitors are “drive far away and walk” people because they don’t have the patience to stick around.

Now, sending out a newsletter each month sounds like work.

That’s why we do it for you. Go to this link to find out about ready-made newsletters you can edit as much as you wish.