Calling all Printers: Are You a Commodity?

One of the subscribers to my general customer newsletter is a commercial printer.

He says his customers love getting the newsletter he sends out.

Now, the printing industry is in danger of becoming – if it hasn’t already – a commodity. People shop for printers by price, for the most part.

And as we know, one of the ways to avoid becoming a commodity is to send a regular newsletter, because that’s the way you’ll stand out from the crowd as a trusted expert, not just another printer.

Now…if you’re a printer, you’ve got the ink, you’ve got the paper, and you’ve got the giant, noisy machine.

What’s stopping you?