How to Set (and Achieve) Meaningful Social Media Goals
Ever feel like you’re just throwing posts up on social media and hoping that something will work to get traction with your followers? Don’t worry. If that sounds like you, you’re not alone. Most businesses and entrepreneurs know they should have a social media presence, but forget that a little bit of strategy goes a…
6 Common Cybersecurity Mistakes and How to Avoid Them
As Cybersecurity Awareness Month comes to an end, we’ve got cyber security on the brain and want to help you avoid 6 common and expensive mistakes that small businesses often make. We continue to become more connected and more reliant on cloud software and social media, making it easier for sensitive information to be hacked. …
The Myth of Being an Overnight Success
The path to success in business isn’t as much of a steady line as many brave entrepreneurs and ambitious business owners may originally think. The myth of the “overnight” success is just that — a myth. “Overnight” success stories begin years ahead of time and the “overnight” part comes with a break through after years…
Free Stock Images That Don’t Suck
Looking for top notch photos or images for your marketing, but don’t want to pay for them? Unsplash, Pexels and Pixabay are saviors for free stock photography. There are no limits or restrictions to their downloads and, together, there are easily over 1 million+ exquisite images to search from. And the beauty of it is that it won’t cost you a thing.
Social Media Planning & Scheduling Apps for Small Business
Let’s face it…planning and posting for your business social media accounts can be a complete time-suck. Instead of pushing away that persistent part of you that knows you need a more active social media presence, get organized and rely on tools that help you prepare and automate your social media tasks and posts. All of…
Disastrous Hurricane Dorian Inspired 7 Year Old’s Good Deed
Hurricane Dorian made news when it slammed into the island of the Bahamas leaving devastation in its wake before moving onto the United States. There are 5 hurricanes and 13 storms predicted for the 2019 season, as per CNN’s Hurricane Fast fact’s article. As images of the destruction hit the newspapers and airwaves, one little…
8 Ways to Keep Your Contact Lists Under Control
Chances are that you have (at some point) used an email marketing tool, CRM (which stands for ‘Customer Relationship Management’) tool, or a spreadsheet to keep track of all of your contacts which includes past clients, current clients, prospects, vendors, etc. But, if you’re new to contact management, email marketing, using CRMs or spreadsheets to…
Checklist & Workflow Options that Will Help You Get More Done
*This post was originally published on August 28, 2019, but has been updated on June 22, 2020. As we all shifted to working from home, companies, more than ever, need to become focused and organized as employees experience more autonomy away from the office. Communication is crucial and putting processes in place is essential for…
Back-to-School Blessings in a Backpack
The school year is already upon us and the lazy, hazy days of summer vacation are already starting to fade away. The idea of back to school shopping elicits excitement for many, but for others, having to return to school is a financial burden that many families can’t seem to afford. Approximately 15 million kids…
4 Reasons Why You Should be Using Opt-in Forms for Easier Automation
Using an opt-in form can be a godsend in making it easier (and safer for email marketing compliance) to incorporate your latest contacts into your email marketing newsletters. If you want to make your life easier and keep your contacts current with automations, make sure you read this – you’ll learn how you can bring…
Instagram Scheduling Just Got 100 x Better
Instagram has continued to gain popularity, but it hasn’t been easy to schedule posts on this social platform ahead of time. Unless you were using a separate third party app, posting to Instagram from a desktop computer was not an option. The exciting news is that that has all changed with Facebook’s latest update. Now…
A Beginner’s Guide to Using Hashtags on Social Media
Even though you’ve seen them, you may be asking, “So, what exactly is a hashtag?” A hashtag is a word or phrase preceded by a hash or pound sign (#), used to group messages on a specific topic especially on social media apps and sites. By adding the # sign, that word or phrase used…
For the Love of Barbecue & Disaster-Stricken Communities
BBQ’s are synonymous with hot summer nights, wholesome food, good friends and family and we’ve learned about one organization that unexpectedly translated those good feelings and love of the grill into a year-round charity called Operation BBQ Relief. Eight years in and they have grilled up almost 3 million meals in 60 disaster-stricken areas across 26…
Don’t Make These 6 Rookie Email Marketing Mistakes
The negative impact of bad email marketing sending habits can be so difficult to bounce back from when you aren’t following some of the basics. If you want to do everything in your power to improve your chances of landing in someone’s inbox instead of their junk folder, make sure you read this so you…
What we learned about the pursuit of Flamin’ Hot Cheetos
As July 4th approaches and we think about celebrating American independence, we can’t help but think of the pursuit of the American dream, painted with grit, determination and success often from humble beginnings. The journey behind the garish and beloved Flamin’ Hot Cheetos (that are still a phenomenon today and completely disrupted the food industry)…
4 Tips for Better Live Video Events on Facebook, YouTube, Instagram, WhatsApp, etc.
Videos are everywhere: Facebook, YouTube, WhatsApp, LinkedIn, Instagram and more. Live video is clearly the hottest thing since Facebook and entrepreneurs and marketers in every niche are taking advantage by hosting their own live sessions. Some of them are pretty good. They’re well attended, fun to watch, and you feel like you benefitted from attending.…
2019 Social Media Marketing Industry Report Highlights
Social Media Examiner is known as one of the most influential social media websites and they have just released this year’s Industry Report. Social media marketing for your business is important, and so we thought we’d share the highlights from the 50-page report which speaks to how marketers are using social media to grow businesses.…
Why You Should ‘Thank’ Your Unsubscribers
The negative impact of a spam complaint is a million times worse than when someone on your list unsubscribes. It is definitely sad to have someone unsubscribe especially when you’ve worked so hard for your connections and your leads. But, there are major reasons why you should thank the marketing gods that they unsubscribed instead…
Inspiration for real estate newsletter topics
You probably have a lot of ideas for stimulating, fascinating articles in your head right now. But here’s the danger. If you don’t start keeping an eye out for these gems of ideas, the evasive little devils will disappear on you. As I said before, when inspiration strikes, write it down. Maybe you don’t have…
Real estate newsletters – general rules of writing
People who come from a journalism or English-major background have an advantage—they’re less likely to suffer from graphophobia, and they probably have a sense of writing structure and format. On the other hand, they’re more likely to self-judge and worry about writing “perfect” copy. But never fear—whether you’re a confident author or a nervous newbie,…