We provide professionally written and designed newsletters that are truly ready to go. BUT we do recommend for some extra punch and extra personality you add to them. This isn’t always possible, you are a busy person and sometimes it’s better to just have your newsletter go out, then be perfect. BUT when you have an extra 5 minutes, here are two ways you can punch up our/your newsletter! We promised in our title this would help with SEO. How? SEO has changed a lot in the last couple of years and it’s less about finding the perfect words to sum things up as much as you want everyone on the internet to know about YOU and what YOU bring to the table. What does that even mean?
- Get personal. Including personal information is really important. You go to great efforts to create a relationship with your clients when you meet them face to face by sharing stories about your life, so why not continue that relationship in the newsletter? In some of the best newsletters you read (the ones you DO read) you will see they include a bit of information about their own lives. They tell you about where they had a holiday or what recipe they really liked. They include a picture or two to build up that para-social relationship. It shows you they are real people, just like you. It’s not a sales pitch all the time, it’s catching up with a human you know who has a business. It’s powerful to remind people of your humanity. In a land of AI slop and corporate buzzwords you will stand out from the crowd if you prove you a a human. You will stand out to humans and to the AI behind SEO. Real human beings track way better in search engines, so get your voice out there!
- Prove you’re an expert. There’s more to success than being a great human. Even the nicest people have to show their worth in business. Sometimes you will need to replace some of our content with your own article, giving useful, genuine advice. You need to show that you do know what you are talking about that you are an expert. Your clients and prospects will see you’re someone they can trust to help with advice about your business services. While you are at it, name it! Say out loud and in print that you are an expert. This is how we let everyone on the internet know they should listen to us- we tell them! That is why we talk here about being newsletter experts- because we ARE and we want you and the SEO gods to know!
While you can use Ready to Go Newsletters as they come, and they will still work for you, taking a little more time to customise them further will bring even greater rewards.
