This is the tenth in a series of posts about the elements of a successful newsletter. 

10. The Contact Information

If the main goal of your newsletter is to generate extra business, either from new customers through referrals or from your existing client base, you will want to make it as easy as possible for people to contact you.

First, you will already have included an offer in your newsletter — a reason why they should purchase from you today. When you describe this offer, make sure you include a way to contact you right there and then — don’t make them hunt around for contact information. So after describing your offer, say something like “call us on 555-555-5555 today to set up a consultation”. Put the contact info right there in front of them.

You will also want to include your contact information clearly elsewhere in the newsletter. So here are some rules:

1. Every page should have some contact info — maybe your website address or your phone number. The ideal place to put this is at the bottom of the page, in a footer.
2. You will include contact information at the top of the front page — this is one of the first places people look. You don’t need put every method of contacting you here, just the main ones — maybe your phone number, if that’s how most people prefer to get in touch.
3. Somewhere in your newsletter, either at the bottom of the front page or on the back page, put a detailed contact box. This should include most of the following:

• your business name
• your phone number
• your address
• your website address
• your email address
• your hours of business
• your location, if you expect people to call in — for example, “one block south of Centre Street and Bayview Avenue”.
• a map of your location
• a picture of your shop of office — this helps people recognize it when they arrive and makes your location seem more real
• name of key contact person
• perhaps a picture of key staff

Also include a re-statement of your main offer — give them a reason to contact you today.