One of my best clients called the other day to report something that made a big difference to the response to his wife’s real estate newsletter.

At the top of every email newsletter he sent out, he added a personal paragraph about something that was going on in their lives.

Just a tidbit.

He tells me many more people responded to the newsletter when he started doing that.

And when people respond, that’s when you can open a dialog that could lead to business down the line.

That’s all it takes: a personal paragraph.