Good and Bad Email Newsletter Campaigns
At least twice a week I have a conversation with a client or potential client about who they can sign up to receive their email newsletter. This conversation most often occurs with people who are new Realtors, insurance agents or mortgage brokers because they don’t yet have a list of past clients. Can they sign…
How to Lose Friends and Alienate People with Your Email Newsletter
Email newsletters – ezines – can be a powerful way to build a relationship with your clients and prospects by communicating with them right there on their computer. But if you abuse the easy access, low cost and immediacy of email, you run the risk of losing trust in the marketplace. Here’s a tongue-in-cheek look…