Now’s the Time to Add Value
Check out this post by John Jantsch at Duct Tape Marketing. I particularly agree with this point: Add value before discounts – One of the first places businesses cave is on pricing. Customers are getting a little tighter with the cash, so the inclination is to cut the prices to make the phone ring. It…
Why 2009 is the Year of the Customer Relationship
I was tweeting with a friend (yes, I’m on Twitter now – follow me!) who had some exciting news to share. It was a wonderful way for her to start the new year. We agreed that 2009 is going to be a very good year for people with enough get-up-and-go to take the bold action…
Why Hibernating in Tough Times is a Bad Strategy
Thankfully, it’s summer right now. But winters here in Ontario can be frigid. It’s no wonder the bears go to sleep and wait it out. Unlike the chickadees, which are busy hunting for food, even in blood-freezing temperatures. I’m here to tell you this: during tough times, be a chickadee, not a bear. This isn’t…