How to Use Customer Newsletters to Nurture the People Who Really Matter
Seth wrote an interesting post today about targeted traffic to websites versus untargeted traffic: it’s the focused traffic you want to capture; the rest you don’t care about. Quite right. And it’s useful to show how customer newsletters can achieve the same goal: bringing targeted buyers into your business. Let’s face it, although newsletters are…
Real Estate Agents: What Would You Do to Justify a 7% Commission?
A lot of my newsletter subscribers are real estate agents, so this post, The 7% Solution, from Seth Godin is particularly interesting. But it’s relevant for any business. Quote: The challenge is… what if you had to charge 7%. What if you had to charge more when everyone else was charging less? What would you…
On your existing customers and real estate ‘heart and soul’
Here are a couple of great posts by other bloggers over the past few days. All are worth reading and all have relevance to anyone using printed newsletters as a marketing tool. Becky Carroll wonders why so many companies give their best offers to new customers only while neglecting their existing ones. She gives some…