Seth’s Advice to Realtors
As a lot of readers of this blog are real estate agents, I thought I’d pass along the advice of marketing guru Seth Godin. (I reviewed his excellent book The Dip here, and recommend all his work.) He gives two bits of advice. The first is kinda harsh. But the second is spot on. He…
On your existing customers and real estate ‘heart and soul’
Here are a couple of great posts by other bloggers over the past few days. All are worth reading and all have relevance to anyone using printed newsletters as a marketing tool. Becky Carroll wonders why so many companies give their best offers to new customers only while neglecting their existing ones. She gives some…