Permission Marketing and “Too Many Emails”
I got a curious comment yesterday from someone who has been receiving messages from me about marketing by newsletters. She said I’d talked her out of joining my real estate newsletters program because I’d said that you need permission to send email newsletters to people. That, she said, made her realize that people “don’t want…
How to Use Newsletters to Bring in New Business
I was asked by a member of my insurance newsletters service last week about the best way to use newsletters to bring in new business. Here’s what I will tell him. Of course, this applies to any business – not just insurance. Why Newsletters Work to Bring in New Business Newsletters are most famously used…
Your Email List Is of Absolutely No Value to Me
One of the questions I get from potential new members of my real estate newsletter program – the email version – is whether their list of clients will be safe if they upload them to my website. They’re afraid I – or someone else – will steal all the email addresses and sell them to…
Good and Bad Email Newsletter Campaigns
At least twice a week I have a conversation with a client or potential client about who they can sign up to receive their email newsletter. This conversation most often occurs with people who are new Realtors, insurance agents or mortgage brokers because they don’t yet have a list of past clients. Can they sign…