Ash back: A Great Example of a Timely, Relevant Offer
I love this email newsletter I got from low-cost airline easyJet a couple of weeks ago – just after flights in Europe were resumed after a week on the ground due to the Iceland volcano. Airlines faced a lot of any passengers at that time – even though the crisis wasn't their fault. So it's…
Now’s the Time to Add Value
Check out this post by John Jantsch at Duct Tape Marketing. I particularly agree with this point: Add value before discounts – One of the first places businesses cave is on pricing. Customers are getting a little tighter with the cash, so the inclination is to cut the prices to make the phone ring. It…
A Clever, Timely Hook for an Offer in a Newsletter
Taking something that’s in the news and putting your own twist on it to make an offer to your customers is a great way to stand out from the crowd. By attaching your offer to something in the news you give the impression of immediacy, timeliness and relevance to your offer. Here’s an example I…