Email Marketing Getting More Effective
Some good news. Most people who use email marketing – and that includes email newsletters – say that it’s getting more effective, as this chart from Marketing Sherpa shows. Says Marketing Sherpa: In general, the effectiveness of email for marketing purposes is doing well. More than 3 times the percentage of marketers who said the…
Why It Pays to Follow Email Newsletter Best Practices
Interesting chart here from Marketing Sherpa. It shows that – particularly in recent years – email marketing has been more effective when email best practices are followed. "At this point it’s no longer a walk in the park to get new subscribers; marketers are finding that they have to provide value, think about relevance and…
Are You Being a Selfish Marketer? Why Most Content Producers are Thinking of the Wrong Person
Content marketing – and that includes sending print and email newsletters – is becoming an essential part of the marketing arsenal. But this new chart from Marketing Sherpa shows that most marketers are getting it all wrong. They're breaking Rule #1 of newsletters – they're not writing with their customer in mind. The chart shows…
Why Your Newsletter Must Be Relevant to Readers to Succeed
Here I go again: back to rule #1 - write for your readers. An interesting chart came along in the email today from Marketing Sherpa. It's the results of benchmark survey. Highlight: the biggest reason (cited by 58% of respondents) why they stopped reading or unsubscribed from email newsletters was that they were not relevant to…
An Example of How Targeted Content in Newsletters Pays Off
I've said before and – watch out – I shall say many times in future that the number one rule for newsletters is: write for your reader. That's because if you make the content relevant to your readers' interests, they are more likely read your newsletter, engage with you and – frankly – buy stuff.…
2 Useful Articles on Email Newsletter Marketing
Marketing Sherpa produces great content. Here are two recent articles on email newsletter marketing. Check them out before free access expires. Gauge Email’s Impact on Indirect Sales: 5 Metrics to Monitor 7 Useful Email Strategies for Consumer Marketers
Why Customer Service Beats Low Prices (And How You Can Develop it to Make Clients More Loyal)
If you wanted any more evidence that now – despite the rough economy – is not the time to go cutting price, look at the results of the latest poll published by Marketing Sherpa (see chart at end of this post). It shows that while vendors believe price is the most important factor in customer…