Why Most Content Producers are Thinking of the Wrong Person
Content marketing – and that includes sending print and email newsletters – is becoming an essential part of the marketing arsenal. But this new chart from Marketing Sherpa shows that most marketers are getting it all wrong. They’re breaking Rule #1 of newsletters, not writing with their customer in mind. The chart shows that content that…
Why Your Newsletter Must Be Relevant to Readers to Succeed
Here I go again: back to rule #1 – write for your readers. An interesting chart came along in the email today from Marketing Sherpa. It’s the results of benchmark survey. Highlight: the biggest reason (cited by 58% of respondents) why they stopped reading or unsubscribed from email newsletters was that they were not relevant to…
An Example of How Targeted Content in Newsletters Pays Off
I’ve said before and – watch out – I shall say many times in future that the number one rule for newsletters is: write for your reader. That’s because if you make the content relevant to your readers’ interests, they are more likely read your newsletter, engage with you and – frankly – buy stuff.…
Why Customer Service Beats Low Prices
If you wanted any more evidence that now – despite the rough economy – is not the time to go cutting price, look at the results of the latest poll published by Marketing Sherpa (see chart at end of this post). It shows that while vendors believe price is the most important factor in customer…