Why smart marketers don’t fear the postal rate increase
Many marketers are gnashing their teeth this week after the US Postal Service hiked postal rates. Here’s why you shouldn’t be afraid of this price rise. If you monitor Return on Investment (and you should) you’ll know exactly the effect of the price rise. You’ll know that it costs x dollars to send out your…
How to use the postal rate increase to your advantage
Postal rates in the US went up this week, hurting the budget of anyone who markets by mail. Here’s one way to use the postal rate increase to your advantage and turn it into a marketing opportunity. How about you send your best propects and clients stamps to the value of 2 cents, with a…