A Goldmine of Headline Inspiration

I’ve said many times before that headlines are one of the most important elements in your newsletter because they act as salesmen for your articles. Writing a good headline will increase the chances of your article being read. Newspapers spend a lot of effort on headlines. They have editors who specialize in writing them. The…

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The 22 Best Newsletter Tips Ever

Follow these and you won’t go far wrong with your newsletter. Some are old, some are new, some are borrowed…you get the picture. Remember who you are writing for. Your newsletter must be about your intended audience, not about yourself. Every client is tuned to WIIFM – What’s In It For Me. Make it useful.…

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