Is your newsletter boring?
Rule #1 when writing your newsletter is this: focus on your reader, not on yourself. After all, readers are interested in themselves, not in you. So when companies fill a newsletter with how they’ve just got ISO 9001 or been awarded the Mayor’s Prize for Human Resources Development, they’re asking for their words to be…
Why it’s worth embracing The Dip
Here’s a book you need to read if you’re in business, are in a career, or are in a relationship. The Dip, by Seth Godin, styles itself as the little book that teaches you when to quit (and when to stick). Here are the main takeaways. If something is worth doing, it’s worth being the…