An Excellent Email Newsletter to Model
I’ve been on the mailing list of Printing for Less for some time and have always been impressed by their monthly email newsletters. January’s is perhaps one of the best, so I thought it would be interesting to talk about why it’s so good. 1. The newsletter starts with a topical comment that “enters the…
How to Lose Friends and Alienate People with Your Email Newsletter
Email newsletters – ezines – can be a powerful way to build a relationship with your clients and prospects by communicating with them right there on their computer. But if you abuse the easy access, low cost and immediacy of email, you run the risk of losing trust in the marketplace. Here’s a tongue-in-cheek look…