Email Marketing Getting More Effective
Some good news. Most people who use email marketing – and that includes email newsletters – say that it’s getting more effective, as this chart from Marketing Sherpa shows. Says Marketing Sherpa: In general, the effectiveness of email for marketing purposes is doing well. More than 3 times the percentage of marketers who said the…
Why It Pays to Follow Email Newsletter Best Practices
Interesting chart here from Marketing Sherpa. It shows that – particularly in recent years – email marketing has been more effective when email best practices are followed. "At this point it’s no longer a walk in the park to get new subscribers; marketers are finding that they have to provide value, think about relevance and…
Do Email Newsletter Open Rates Matter?
Ever invited 100 people to a party and then only 20 show up? Kind of disappointing, isn't it? You feel like you're No Friends Simon. But actually… look at the 20 who did show up. Aren't they your best friends? The people you're closest too? The ones who really matter? Email newsletters are a lot…
Sending Email Newsletters to Canada? Read This
Marketing Sherpa has published a neat summary of new anti-spam legislation that has been introduced in the Canadian parliament. Read their report to get the details. (Open access until May 13, 2009)
Typical Email Newsletter Open Rates – Two Answers
There are two answers to the question: what's a typical email open rate? The first is correct but annoying; the second is a ball-park guess. For some reason, people tend to prefer the second. Answer 1: "It Depends" (Told you it was an annoying answer.) The thing is, it depends on who you are sending…
Deliverability and Your Email Campaigns – What You Need to Know
Useful article here by Vertical Response on deliverability of email newsletters – always an important issue, the rules of which are changing on the time. Getting your emails delivered is one of the main reasons why I recommend an email service provider. They handle all this stuff so you don't have to.
Why Your Newsletter Must Be Relevant to Readers to Succeed
Here I go again: back to rule #1 - write for your readers. An interesting chart came along in the email today from Marketing Sherpa. It's the results of benchmark survey. Highlight: the biggest reason (cited by 58% of respondents) why they stopped reading or unsubscribed from email newsletters was that they were not relevant to…
2 Useful Articles on Email Newsletter Marketing
Marketing Sherpa produces great content. Here are two recent articles on email newsletter marketing. Check them out before free access expires. Gauge Email’s Impact on Indirect Sales: 5 Metrics to Monitor 7 Useful Email Strategies for Consumer Marketers
Your Email List Is of Absolutely No Value to Me
One of the questions I get from potential new members of my real estate newsletter program – the email version – is whether their list of clients will be safe if they upload them to my website. They're afraid I – or someone else – will steal all the email addresses and sell them to…
Too little, too late
You already know I’m a big fan of keeping in regular touch with clients and prospects. With clients, keeping in regular touch increases the likelihood they will stay as clients and that they will buy even more from you. With prospects, it gives them multiple chances to buy from you and increases the chances they…