How to Increase Email Newsletter Open Rates
Although I believe that email open rates aren’t the most important statistic, it’s still worth investing time in raising the percentage of subscribers who open your email. Here are some things to test: Subject line: Is the subject line really relevant to your reader? Does it indicate that the information inside will help him do…
Permission Marketing and “Too Many Emails”
I got a curious comment yesterday from someone who has been receiving messages from me about marketing by newsletters. She said I’d talked her out of joining my real estate newsletters program because I’d said that you need permission to send email newsletters to people. That, she said, made her realize that people “don’t want…