An excellent example of a customer newsletter
I’d like to show you what I think is an excellent example of someone using a commercially available, ready-to-use newsletter and customizing it to make it even more powerful. As you may know, I operate a service that provides ready-made newsletters for real estate agents and other professionals. The newsletters are delivered to my subscribers…
The newsletter spectrum
There’s so such thing as a typical newsletter, of course. It’s a spectrum, from down-and-dirty, straight from the kitchen table written by your spouse…to glossy, designed by Madison Avenue and crafted by a team of high-paid wordsmiths Both ends of the spectrum have their place, because you want a newsletter that matches the clients you…