5 Reasons Why Your Business Needs a Newsletter
Here’s what I believe: Every Business Needs a Newsletter. No excuses. Even funeral homes. Here are 5 reasons why: 1. Monsters in the Dark (because, especially right now, people want to do business with people they know and trust) Trust is at a premium these days. After all, who can we trust? Not the banks…
Are You Nice Enough?
Niceness is much underrated, especially in business. After all, it's difficult to put a dollar value on a smile. But you know what? Niceness pays. I'm choosing between two satellite TV providers right now. One is my current supplier – and I really like their customer service. The people on the phone are friendly. They're…
What Links Dell, Your Business, Blogs and Newsletters?
Dell has launched a content-rich website called Digital Nomads. It’s aimed at people who, thanks to technology, can work and play wherever they like – people who aren’t tied to an office location. Here’s why Dell is being so smart. Dell is creating a community based upon a common passion. It’s serving that community on…
Be Gently in their Face
I wasn’t going to write today, but I was inspired by Seth Godin’s post, “My tooth doesn’t hurt.” It’s about how a marketer can build a solid business, even when they think their target market doesn’t need them right now (like a dentist who is badly needed when a person has a toothache, but easily…
Why Customer Service Beats Low Prices
If you wanted any more evidence that now – despite the rough economy – is not the time to go cutting price, look at the results of the latest poll published by Marketing Sherpa (see chart at end of this post). It shows that while vendors believe price is the most important factor in customer…
Is Your Newsletter Hanging Out With the Right People?
If you’ve got children, you’re no doubt anxious to make sure they aren’t hanging out with a bad crowd. And if you are buying a house, you want to be certain it’s not in a bad neighborhood. The same goes for your newsletter: is it hanging out with the right people? When every newsletter costs…