Is this the Year of the Customer?
On the same theme as my post yesterday, check out Drew's Marketing Minute Blog and in particular the links from this post to his other articles. He's right. This will be the year of the customer. It's time to stop throwing money away by ignoring them.
Why Customer Service Beats Low Prices (And How You Can Develop it to Make Clients More Loyal)
If you wanted any more evidence that now – despite the rough economy – is not the time to go cutting price, look at the results of the latest poll published by Marketing Sherpa (see chart at end of this post). It shows that while vendors believe price is the most important factor in customer…