What Not to Put in a Newsletter
Ding! Here arrives a new email. Ooh, a newsletter! I like those! It’s from a software company – A Letter from the CEO, no less. And that’s where things start to go wrong. Let me give you some quotes: “A New Corporate Strategy” “We have established a new corporate strategy designed to meet the continuously…
Use Coupons to Boost Your Company Newsletter Response
A subscriber to my newsletter for mortgage brokers sent me her version of the newsletter today. She’d customized it to include a coupon that gives $100 off closing costs to any clients that conclude financing with her. Great idea. Not only do coupons make it more likely your client will keep the newsletter but they…