The Long Tail of Newsletters
I often hear stories that clients consider amazing. It goes something like this: I sent my newsletter to this person six months ago. And today they called me! Can you believe they kept the newsletter all that time and then got in touch? Well, yes, I can. If the newsletter is good. Here’s the thing:…
The newsletter spectrum
There’s so such thing as a typical newsletter, of course. It’s a spectrum, from down-and-dirty, straight from the kitchen table written by your spouse…to glossy, designed by Madison Avenue and crafted by a team of high-paid wordsmiths Both ends of the spectrum have their place, because you want a newsletter that matches the clients you…