A Newsletter for Every Business – Free PDF Guide
Regular readers of this blog will know I'm on a mission: to get every business in the world (even funeral homes) to have a newsletter. So I'm giving away a huge PDF guide, called "A Newsletter for Every Business, Why every business (even a funeral home) needs a newsletter, how to turn newsletter writing from…
How to Use Newsletters to Bring in New Business
I was asked by a member of my insurance newsletters service last week about the best way to use newsletters to bring in new business. Here's what I will tell him. Of course, this applies to any business – not just insurance. Why Newsletters Work to Bring in New Business Newsletters are most famously used…