Take a look at this paragraph from a job ad recently posted in Canada:
The successful applicant will provide support in the elaboration of
traditional and interactive communication plans, and carry out
marketing analysis for diverse customers that are related to the
Internet. In addition, you will identify the possibilities of new
mandates with actual customers; keep abreast of any new technological
competitive innovations by elaborating synthesis notes on new products,
services and technologies; and develop service offers integrating
methodologies in order to carry out mandates.
Is it any wonder so many large companies are ineffective?