Yesterday, I stood for two minutes and felt the wind on my face.
How often is it that any of us stop and do that?
We’re so busy doing “stuff” that we forget the simple things in life; things that can give us the most pleasure.
There’s a simple lesson here.
Recently I read the book 80/20 Sales and Marketing, by Perry Marshall. (You can pick up a copy for yourself cheaply at this link – I recommend it: https://www.perrymarshall.com/8020/)
One of the (many) lessons in the book is to think which of your daily tasks would be better done by someone else.
The idea is to remove the $10 per hour tasks from your life so that you can focus on the $100 per hour tasks.
It’s a big mental leap to be ready to do so, but everyone I know who has done it (myself included) has never looked back.
The reason? The $100 tasks are what drive your growth.
You can spend all day in the trenches doing the $10 tasks. Doing so makes you feel like you are busy and productive, but it’s not what is going to get you to where you want to be.
So how does this relate to your newsletters and your other marketing activities?
Unless you can completely write and design your newsletter in just an hour, you are better off outsourcing it to someone who can.
Then you can focus on the things that you are really expert at – the tasks that are worth $100 per hour. You probably know what those things are in your own business.
But there’s another benefit.
You might hate doing the $10 an hour stuff, so when you ditch those tasks you become happier.
…And when you are happier you are more relaxed.
…And that allows you to be more creative.
…And with creativity come the big breakthroughs in your business.
If you can, try it.
This weekend, feel the wind on your face.
I did. And I like it.