I was walking along a beach one afternoon. The tide was coming in, and in the surf I saw a tennis ball.
I’ve always fancied myself as an English Rafael Nadal, so I stopped to pick it up.
…and saw it was covered with tiny little shellfish.
They were very much alive…moving around, poking out of their shells.
So here was a little colony of life, bobbing around the ocean and getting washed up on the beach.
On a tennis ball.
Nature is remarkable like that.
It finds a home wherever it can: the crack in a sidewalk, on a sheer cliff face, or by the boiling vents of an undersea volcano.
Where there’s a niche, there’s life.
We entrepreneurs are like this too.
We find our niche…and we make a go of it, despite the odds.
It’s tough, but it’s satisfying.
So today I salute you.
Success isn’t easy when you run a business.
But there you are, like a shellfish on a tennis ball. Finding your place and becoming a success.
It’s the last week of the year – time to be thinking of your 2015 marketing plans.