Book Review: What Would Google Do?
What Would Google Do? by Jeff Jarvis. See his blog at https://www.buzzmachine.com. If you’ve been feeling left behind about how the internet is changing business (anything from the falling fortunes of newspapers and the music industry to how people are making big bucks selling personalized t-shirts) this is a worthwhile book. If you’re already up…
Book Review: The Contrarian Effect (and how to get some free copies!)
I read a lot of books, but I don’t review many on this blog. Just the ones I think are particularly relevant to my readers – and ones I believe you should take a look at. The Contrarian Effect, by Michael Port (he of Book Yourself Solid) and Elizabeth Marshall, is one such book. It’s…
Why it’s worth embracing The Dip
Here’s a book you need to read if you’re in business, are in a career, or are in a relationship. The Dip, by Seth Godin, styles itself as the little book that teaches you when to quit (and when to stick). Here are the main takeaways. If something is worth doing, it’s worth being the…
How to stand out from the crowd
One of the greatest — and most important — tasks a business faces is to differentiate itself from its competitors. Doing so gives that business an enormous marketing advantage and in many cases allows it to charge premium prices by avoiding the trap of commoditization. But how to do that? A book by Sam Horn,…