Showing up is more than half the battle

Sometimes, all you’ve got to do is show up. While being good, kind and brilliant helps, showing up is more than half the battle. Because – almost no one else bothers! So you win. By default. Think about this: How many of your competitors really take the time to keep in touch with their clients…

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The story of you

Fifteen years ago this week, I left good-old England and went to work in Amsterdam for an internet start-up. Dot coms were booming… little did I know they would bust just three months later. But anyway… I kept the job, as the chief editor running five websites – updated with news daily – across Europe.…

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Big numbers, strong bonds

Did you celebrate your last birthday in a football stadium? You and 60,000 of your closest friends? I thought not. I was reminded that “bigger isn’t always better” by a long-time client of Ready to Go Newsletters who replied to the email I sent out yesterday about the guy with 35,000 on his email list.…

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Advice from a guy with 35,000 contacts

“Building an email list is the single best way to communicate with your audience, period. Better than Facebook, better than Twitter, better than ads. Because you own it. Because it is a relationship of mutual trust and opt-ins. That is why you need to build one.” That quote is from a guy called Ryan Holiday,…

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It’s that time again

Yes, it’s that time again – when our latest newsletters are available. Now is a great time to get on board because not only is February’s issue hot of the press, but January is still there for you to use.  You get both in your free trial month. Way to start 2015! Here’s what’s inside…

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The not-so-secret to success

I was talking with a potential new client yesterday – a very successful broker who built his business from the ground up. Now he’s doing many millions in sales and multiple six figures in commissions. But when he started… It was different. And we agreed on one thing: To be successful, you have to work…

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Those who love what you stand for

Not everyone is going to love you. And that’s OK. Before I get too Oprah on you, let me explain… Many people are afraid of sending a newsletter. What if it’s too often? What if it’s not often enough? What if I annoy them? What if I bore them? What… what… what… They are so…

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Real, whole, genuine… you

Did you know that, across America, farms are springing up in the middle of towns and sub-divisions? Where once there would be a golf course or more houses, now there is a community farm with crops, fruit trees and organic chickens. It turns out that these businesses make money (and cost less to operate than…

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Your biggest asset

I was talking to someone a while ago who said this: “Pulling the plug on my personal marketing was the dumbest thing I ever did in my career.” Whoah! Actually, recognizing where things went wrong and trying to fix them is actually quite smart. But he’s right to say that stopping his personal marketing was…

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The power of local

If you’re ever in Banff, in the Canadian Rockies, and you need a taxi, there’s a good chance you’ll find yourself in the back seat of Mike’s cab. It’s not that he’s the only taxi in town. But he is the most helpful. And the most creative. Here’s what he does (a tip of the…

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A newsletter – your personal range extender

Oh what fun it is to set up a home wireless network! It’s even more fun when you need an extra router to extend the network’s range. So many boxes and flashing lights. So many things to go wrong. But it got me thinking… Your newsletter is your own range extender! Just like the range…

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Baby resolutions

I don’t make New Year resolutions. Yes, I do spend time planning my next year and next quarter for the business (that’s what I have been doing this week.) But resolutions? No. Because I don’t think they work. People make big, hairy resolutions in the shiny first days of January. But more often than not,…

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Daring to be different

It’s a while ago now, but I remember one thing about being a kid. I just wanted to be the same as the other kids. To wear similar clothes. To watch the same TV. To have the same things in my lunch. The reason? If you were different, you were picked on… … for being…

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Helpful vs. bragging

I was talking on Friday with a new client. Love this client. She totally gets it. Here’s what she said: I want to provide information that is helpful to people. What most of my competitors do is say how great they are – how many awards they have won or that they’re the top producer…

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Newsletters – off-peak

On New Year’s Eve I was in the grocery store I love to hate. Imagine a shop were the aisles are just two feet wide, where the containers of blueberries are piled so high that a sneeze topples them, and where the line to the deli is three bodies thick…and no-one will tell you where…

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Cliffs, volcanoes and sidewalk cracks

I was walking along a beach one afternoon. The tide was coming in, and in the surf I saw a tennis ball. I’ve always fancied myself as an English Rafael Nadal, so I stopped to pick it up. …and saw it was covered with tiny little shellfish. They were very much alive…moving around, poking out…

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Making relationships count

As the holiday season ends, one thing is clear. It’s relationships that count. Relationships with people. You can take away lots of things, but don’t take away the relationships with people I care about. The same thing is true in real estate, of course. It’s our long-term relationships with our clients that are the most…

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From Downton Abbey to your newsletter

Cora: “I hate to go behind Robert’s back.” Lady Grantham: “That is a scruple no successful wife can afford.”   Attention Downton Abbey fans – it’s back in the New Year. If you watch it, I’m betting you have a favorite character. And I’d wager big that it’s the Dowager Duchess, Lady Grantham. Maggie Smith…

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Cold cards, boiling shoppers

‘Tis that time of year. I was at the mall yesterday. Frenzied shoppers were lining up outside some of the stores because there was no room inside. Meanwhile in my mailbox was a greetings card from a real estate agent. It was beautiful. Thick cardstock, nicely printed. But… It was a waste of this agent’s…

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Who’s stealing your acorns?

The other day I watched a TV show about woodland creatures. One of the stars of the show was the humble chipmunk. Now…you know that chipmunks have a thing for acorns. Crazy about them, they are. Cheeks stuffed like carry-on baggage on a plane. The whole nut fetish isn’t because the chipmunk is greedy; it’s…

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