What Can You Learn from Newspapers?

I had the honor today of having a post published on Copyblogger. It’s about how writers of blogs can learn from newspaper reporters and editors, but the information can just as easily be applied to newsletters.

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The 22 Best Newsletter Tips Ever

Follow these and you won’t go far wrong with your newsletter. Some are old, some are new, some are borrowed…you get the picture. Remember who you are writing for. Your newsletter must be about your intended audience, not about yourself. Every client is tuned to WIIFM – What’s In It For Me. Make it useful.…

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