Why It Pays to Follow Email Newsletter Best Practices

Interesting chart here from Marketing Sherpa. It shows that – particularly in recent years – email marketing has been more effective when email best practices are followed. "At this point it’s no longer a walk in the park to get new subscribers; marketers are finding that they have to provide value, think about relevance and…

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How to Increase Email Newsletter Open Rates

Although I believe that email open rates aren't the most important statistic, it's still worth investing time in raising the percentage of subscribers who open your email. Here are some things to test: Subject line: Is the subject line really relevant to your reader? Does it indicate that the information inside will help him do…

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Do Email Newsletter Open Rates Matter?

Ever invited 100 people to a party and then only 20 show up? Kind of disappointing, isn't it? You feel like you're No Friends Simon. But actually… look at the 20 who did show up. Aren't they your best friends? The people you're closest too? The ones who really matter? Email newsletters are a lot…

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Typical Email Newsletter Open Rates – Two Answers

There are two answers to the question: what's a typical email open rate? The first is correct but annoying; the second is a ball-park guess. For some reason, people tend to prefer the second. Answer 1: "It Depends" (Told you it was an annoying answer.) The thing is, it depends on who you are sending…

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How to Avoid Boring People with Your Newsletter (Clue: What Do You Really Talk About with Your Dentist?)

I went to my dentist this week. Great guy. Excellent dentist. Super team. He makes me want to floss. He also has a newsletter – at least he used to. I didn't see it this time. I didn't get to ask if it was working for him, but I suspect it wasn't too well. Why?…

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Your Clients Want Smiles not Frowns – an Antidote to CNN’s Doom and Gloom

A request from a new member of my real estate newsletters service came in yesterday. (As he's new, he doesn't know I do this already…but it's always good to be reminded.) He said he is looking for newsletter articles as an antidote to his clients. For example, the headlines in the newspapers show doom and…

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Are You Being a Selfish Marketer? Why Most Content Producers are Thinking of the Wrong Person

Content marketing – and that includes sending print and email newsletters – is becoming an essential part of the marketing arsenal. But this new chart from Marketing Sherpa shows that most marketers are getting it all wrong. They're breaking Rule #1 of newsletters – they're not writing with their customer in mind. The chart shows…

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How to Use Newsletters to Bring in New Business

I was asked by a member of my insurance newsletters service last week about the best way to use newsletters to bring in new business. Here's what I will tell him. Of course, this applies to any business – not just insurance. Why Newsletters Work to Bring in New Business Newsletters are most famously used…

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Deliverability and Your Email Campaigns – What You Need to Know

Useful article here by Vertical Response on deliverability of email newsletters – always an important issue, the rules of which are changing on the time. Getting your emails delivered is one of the main reasons why I recommend an email service provider. They handle all this stuff so you don't have to.

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Why Your Newsletter Must Be Relevant to Readers to Succeed

Here I go again: back to rule #1 - write for your readers. An interesting chart came along in the email today from Marketing Sherpa. It's the results of benchmark survey. Highlight: the biggest reason (cited by 58% of respondents) why they stopped reading or unsubscribed from email newsletters was that they were not relevant to…

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