Why It Pays to Follow Email Newsletter Best Practices

Interesting chart here from Marketing Sherpa. It shows that – particularly in recent years – email marketing has been more effective when email best practices are followed.

"At this point it’s no longer a walk in the park to get new subscribers;
marketers are finding that they have to provide value, think about
relevance and pay attention to their email programs to see continued
increase in its impact."

The chart is below. More details at this link.