Just had to link to this post from Seth Godin, as he illustrates so vividly what he calls the ‘ego-centric nature of most marketing’.
That’s what I was saying in my last post, about why your newsletter must be about your reader, not you.
December 4, 2006
Just had to link to this post from Seth Godin, as he illustrates so vividly what he calls the ‘ego-centric nature of most marketing’.
That’s what I was saying in my last post, about why your newsletter must be about your reader, not you.
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