They say that good marketing captures “the conversation going on in someone’s head.”
Which is true.
Different people often have different conversations.
I find that in my own marketing, one message appeals to one person, but another message appeals to someone else.
And when you send them something that is exactly what they are thinking, then – well – that’s when they pick up the phone.
For that reason, it makes sense to write about different topics from different angles.
You’ll have more chances of capturing more conversations.
So send your newsletter regularly – so you are in front of people – and include multiple topics written in different ways.
That’s what we do with the newsletters we make for our clients: lots of topics, many angles, monthly.
Use them to connect with people.
To join their conversations.