Framing Value

I’ve just had some pictures framed. Beautifully.

Funny thing about framing – it always seems too expensive.

It’s just a frame, isn’t it?

Of course, framing a picture well is a skilled job that takes time.

But framers don’t demonstrate the value of that skill. They don’t give you a leaflet explaining the framing process or put a chart on the wall with the steps an expert framer goes through. Or give you a booklet that explains why professional framing will keep a picture in better shape for longer. The don’t explain why it’s beneficial to you, as the customer, to have a picture professionally framed.

If they did, I’d value them more. And probably come back more often to get more pictures framed.