Here’s a job for you

Take a look at this paragraph from a job ad recently posted in Canada: The successful applicant will provide support in the elaboration of traditional and interactive communication plans, and carry out marketing analysis for diverse customers that are related to the Internet. In addition, you will identify the possibilities of new mandates with actual…

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It’s all about the stories

Years ago, when I was a newspaper journalist, there was nothing that sent a buzz around the newsroom more than when a good story popped up. And even later, when I was working with the website Expatica.com, we lived for stories. Something new. Something you didn’t know. Something that reveals something unusual, provocative…even shocking. Stuff…

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13 Newsletter Sins

Boring them to death. If they fall asleep, they’re not going to read…and they’re not going to take action. Writing just about yourself or your company. Your mother will be interested but your customers won’t. They’re all tuned to WIIFM (What’s In It For Me). So make it about them…not you. Publishing only when you…

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Now on Squidoo!

I’ve just set up 2 pages on Squidoo. Take a look. About Simon PaynAbout Customer Newsletters

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Secrets of a successful newsletter

The content should be about your clients, not about you. Many businesses think all they need to do is say how great they are and people will come rushing. Unfortunately, that’s not the case; it will seem like bragging and you won’t engage the reader. Instead, the content should be about topics that interest the…

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