Inspiration for real estate newsletter topics

You probably have a lot of ideas for stimulating, fascinating articles in your head right now. But here’s the danger. If you don’t start keeping an eye out for these gems of ideas, the evasive little devils will disappear on you. As I said before, when inspiration strikes, write it down. Maybe you don’t have…

Continue Reading →

Real estate newsletters – general rules of writing

People who come from a journalism or English-major background have an advantage—they’re less likely to suffer from graphophobia, and they probably have a sense of writing structure and format. On the other hand, they’re more likely to self-judge and worry about writing “perfect” copy. But never fear—whether you’re a confident author or a nervous newbie,…

Continue Reading →

The forget-me-not real estate agent

Where did you go the last time you bought special occasion flowers? Can you remember without looking up your credit card statement? Had you ever been there before, or did you pick the florist ‘on the way’ to somewhere else? Or did you screech to a stop when you saw the FLOWERS sign, remembering that…

Continue Reading →

Why real estate newsletters are more important than ever

Less than 20 years ago, everyone needed to contact a real estate agent to get information about a listing. Now… they go online and it’s all there. They even go to Zillow and *think* they get a home’s real price. Tomorrow? Maybe they will find a way to bypass agents altogether. So what worked back…

Continue Reading →

My best year ever

Sometimes people ask us for examples of successful customers. Here is an email that came in this week: Hi Kyla I wanted to share my thoughts with you on my business. I am having my best year ever this year – I have been marketing my neighborhood of 250 homes for gosh, I don’t know…

Continue Reading →

Death spirals and marketing junk

A few years ago, when newspapers realized that Google News and Craig’s List were eating their lunch, the bean counters in charge started to cut costs. One of the ways they did that was to slash editorial budgets. Content is content, they said. We can share content between papers. So that’s why you started seeing…

Continue Reading →

When you think about it, it’s quite astonishing

Have you ever been in one of those conversations where the person just talks AT you? They launch into a 15-minute monologue about their lives…while your eyes glaze over. Nothing – and I mean nothing – you do will give them the hint that enough is enough. Deadly. Much marketing is like that. Companies create ads that are all…

Continue Reading →

Starving in a sterile world

It’s official. My computer has absolutely no charm whatsoever. Yesterday it told me that Quicktime had failed to initialize, that my backup was out of date, and that my printer was not recognized. Last week it informed me that Chrome had crashed and that Firefox was not was responding. And last month it told me that Word had an…

Continue Reading →

As unique as a bathroom tile

I was shopping for bathroom tiles the other day. Now…that’s a product that has been transformed since I was a kid. I remember at one time you could have tiles in two sizes: four inch and six inch. Forget about nice designs. Just choose a color. But now… …now there are: Tiles that look like hardwood floors. Tiles that look like marble. Tiles…

Continue Reading →

Magic beans

In a few weeks, the ground up here will be soft enough to plant my vegetable garden. So I will go down to the basement and find the little brown envelope in which I stored my single bean all winter. Then I will dig a hole, put the seed in, and cover it up with soil. And wait. Until…

Continue Reading →

Even the dog was licking stamps

We’ve started mailing out welcome packages to all our new clients. Well, to be precise, Mayna – our long-suffering customer support manager – is sending them out. She took all the material home to collate – and had to drag in the entire family to help. Even the dog. It was like an Amazon fulfillment center in there. But sometimes,…

Continue Reading →

So expensive and yet so cheap

Brrrng! There goes the phone again here at Ready to Go Towers. It’s a client inquiring about pricing. So I tell her what we charge. “Why is it so…expensive?” she asks. I tell her about our intelligent and entertaining content, our response-generating devices, our customer service, the fact that you can change everything, that fact that… etc, etc, etc. She…

Continue Reading →

The glue that holds communities together

I did my three hour stretch in front of the mic at our community radio station yesterday. I’m sure it’s quite a shock to the locals up here to hear my British tones coming out of their radios. After all, we’re not the BBC, just an enthusiastic group of people who make radio for our county every…

Continue Reading →

Building a roaring fire with newsletters

It was 48 degrees when I got home last night. That was the temperature inside the house, you understand. I should explain. I’ve been away getting some rays in Florida. After all, this winter has been….well, you know… And back up here in the Highlands, you don’t leave the heating on when you are away. Unless you want…

Continue Reading →

What you can learn from Taxi Mike

If you’re ever in Banff, in the Canadian Rockies, and you need a taxi, there’s a good chance you’ll find yourself in the back seat of Mike’s cab. It’s not that he’s the only taxi in town. But he is the most helpful. And the most creative. Here’s what he does (a tip of the…

Continue Reading →

School custard and gourmet newsletters

When I was a little kid, I used to eat my lunches at the elementary school cafeteria.  The food was terrible.  Tasteless mashed potato.  Boiled spinach.  And lumpy custard with a thick skin on it.  Of course, I didn’t expect gourmet cuisine. After all, it was England (ha!) – and it was school catering.  But…

Continue Reading →

Butt-dialing your way to newsletter success

Mayna, our wonderful customer service manager, mistakenly butt-dialed me at 8.30 this morning. But it wasn’t any usual accidental call. It was on Skype. On her iPhone. With the video turned on. So there I was, treated to the sight of Mayna making coffee in her kitchen. I can tell you, she looks more put-together than I do first thing in…

Continue Reading →

The neighborhood chickens and the real you

Did you know that, across America, farms are springing up in the middle of towns and sub-divisions? Where once there would be a golf course or more houses, now there is a community farm with crops, fruit trees and organic chickens. It turns out that these businesses make money (and cost less to operate than a golf…

Continue Reading →

Forgetful husbands, wilted flowers and Compound Customers

I’d be willing to wager that most people buy a bunch of flowers at least once a year. Even if it’s a sorry, wilted red rose purchased at 5pm on February 14. I buy flowers online and get them sent – as if by magic – by a florist back in England to my mother.   I’m a…

Continue Reading →

I don’t want to cold call

“I don’t want to cold call.” That was the response someone gave yesterday to why they want a newsletter. Hey – I’m with you on that one! Cold calling is horrible. And in the vast majority of cases (but not all), it’s a poor use of your time. Cold calling positions you as desperate. It automatically gives the other person the…

Continue Reading →

Page 1 of 18