I love this email newsletter I got from low-cost airline easyJet a couple of weeks ago – just after flights in Europe were resumed after a week on the ground due to the Iceland volcano.
Airlines faced a lot of any passengers at that time – even though the crisis wasn't their fault.
So it's great to see an airline…
– using the crisis as the theme of an offer
– using the offer to say what they were doing to minimize disruption
– using humor as part of the offer.
Full marks for this one. (Click on the image so you can read the text.)