An In-Flight Magazine and Your Newsletter

A short video for you today about how you can learn from in-flight magazines when putting together a customer newsletter.

Key takeaways:

1) Make it interesting to your readers, not all about you. Yes, some of your own personality is important, but don’t make the content all about your business. First, concentrate on what your clients want to read – what interests them.

2) Include ads. By joining with other local vendors, you could pay for the production of your own newsletter.